Monday, July 26, 2010

Why Do You Retweet?

A friend passed a URL along to me this week with a research piece done by a Microsoft team last year on the science of retweeting. The trio of authors, Danah Boyd, Scott Golder and Gilad Lotan looked at 720,000 tweets over a six-month period and found that only 3% of the tweets "are likely to be retweets." The ambiguity comes from the way in which people retweet information--not all people preserve the original content, and the original authorship may or may not be present. Since I am one of the three percent, I enjoyed looking at the "why people retweet" section of the study. Why do you retweet? Maybe you'll see yourself in one of these groups:

1. To amplify or spread tweets to new audiences.
I don't do this as much as #2, but I do like to help spread good information I think is relevant to followers.

2. To entertain or inform a specific audience, or as an act of curation.
Curator should probably be my middle name. That is the second biggest reason I am on Twitter. The first? To grab all the new, good info I can find to get better at what I do. I am addicted to good information.

3. To comment on someone's tweet by retweeting and adding new content, often to begin a conversation.
I think this is directly related to #4 and I engage in this practice as well.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month