Wednesday, July 7, 2010

Welcoming New Members to your Online Community

One area that needs to be revisited every so often, is the “welcome” to new members. The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. So don’t miss an opportunity to welcome your new member, give them positive values to adhere to and things to do.

While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle. And registrations are important for identity in online communities. In fact one of the flaws of blogs is that they do not encourage sustainable identities thus leaving no “report card” of activity if the member turns out to be a troll. Note the last paragraph on identity and registration in online communities how Japan has moved from anonymous communities like 2CH to totally closed, invitation only, fully registered ones like Mixi. It’s really no surprise as mass social network audiences learn what really suits them.

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