Thursday, July 8, 2010

Quepasa.com Launches DSM Advertising Campaign for UFC

WEST PALM BEACH, FL, Jul 07, 2010 (MARKETWIRE via COMTEX) -- Quepasa Corporation /quotes/comstock/11k!qpsa (QPSA 3.71, -0.19, -4.87%) , owner of Quepasa.com, an online social network targeting the Latino community, today announced the launch of a new DSM Campaign promoting Ultimate Fighting Championship, the world's leading mixed martial arts sports association. The UFC campaign is Quepasa's first DSM in the entertainment vertical, and builds upon the success of the Quepasa UFC community, launched in March of this year.


Quepasa DSM, or Distributed Social Media, is a social media advertising solution designed to help brands reach and engage with Latinos across the social web. In this latest campaign, "Why I Watch," participants are invited to create and share UFC video highlight reels for the chance to win UFC memorabilia along with other UFC merchandise not readily found in Latin America. The viral nature of the campaign will extend Quepasa members' enthusiasm for UFC wherever they go online, giving UFC a unique opportunity to let its most passionate supporters distribute content and build brand awareness.


"The UFC is a natural fit for Quepasa and its community on the site has seen impressive growth since launch. This DSM campaign gives fans the opportunity to win great prizes and build brand awareness on behalf of the UFC while doing it," says Steve Kaplan VP of Product for Quepasa.


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