Tuesday, July 6, 2010

Online Merchants Love Facebook’s ‘Like’

Facebook’s “like” plug-in caught the attention of online retailers, starting with Levi’s, which implemented the buttons across its online store in time for the social network’s rollout of the new tool. With about 55% of multichannel retailers planning to add more social features in 2010, according to Multichannel Merchant, usage of such tools is set to rise.

According to a June 2010 survey on the use of Facebook for social commerce by website conversion company SeeWhy, 35% of online marketers responsible for social marketing or ecommerce have already implemented Facebook’s “like” plug-in, and another third plan to do so. The social network’s “login with faces” plug-in is also gathering steam.

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