Friday, July 16, 2010

How to Connect With the Digital Latino

There is a tradition in cities, towns and villages across all of Latin America whereby people congregate to share in life, exchange news, pass chisme (gossip) and take part in the community. It all happens at a central place: La Plaza del Pueblo.

From children playing around the fountain and the abuelas planning the next church function to teens wanting to see and be seen and the men making deals over a beverage, there is a place for everyone in la plaza. It's an intrinsic part of Latino culture to socialize with neighbors and learn what's really happening in the world from one another. What they hear in the plaza has credibility. Information is trusted much more readily coming from within than from outsiders.

This is a tradition built over numerous generations. You can't take it away from them. The unspoken need for social interaction has become a part of every Latino, even when they live in a relatively plaza-less culture, such as the United States.

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