Thursday, July 15, 2010
How Social Media Can Help Journalists Reach Ethnically Diverse Groups
Remember the digital divide, the gap between whites and minorities due to the high cost of broadband? Smart phones have allowed younger, lower-income users -- many of them African-Americans and Latinos -- to skip the traditional Internet infrastructure and get online without broadband or even a laptop.
Fernández-Pereda, who blogs about Latinos in the United States for the Spanish newspaper Soitu Es, has covered social media and media technology for a couple of years. Recently, she wrote about Latinos' use of the Internet, saying it's "a community that is forcefully pushing its way onto the Internet."
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