Thursday, June 3, 2010

Will Social Media Adoption Drive Productivity?

Though many marketers have embraced the medium, US workers are split on whether social tools help them do their jobs.

According to an October 2009 IDC survey, more than one-third of US employees were using consumer social networks for business purposes. A NetProspex and Rapleaf study of the NetProspex contact database indicates usage may have risen by Q1 2010, with 43% of US employees saying they used LinkedIn for professional reasons.

Some groups, such as human resources professionals, seem positive about the usefulness of social networks on the job. But Melcrum found in early 2010 that global communications professionals were evenly split as to whether there was a business case for using social for internal communication.

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