Friday, June 25, 2010
Quepasa Adds $3 Million to Signed DSM Advertising Campaigns for 2010
"Ad agencies and brands are expressing tremendous enthusiasm for Quepasa DSM, based on the flexibility it affords users to participate on their social network of choice, its performance-based pricing, and real-time analytics," said John Abbott, Quepasa's CEO. "To date, all of our DSM campaigns have delivered tangible value to our client and engagements for our customers well beyond our expectations. To achieve our current level of engagement we estimate that the cost of an equivalent online banner campaign would be 10-30 times that of a typical DSM campaign. As we upgrade our DSM platform, we expect to improve on the economics we can offer advertisers versus traditional solutions. Additionally, we have received significant interest from other portals to resell our product to their existing customers thereby expanding their offerings to their customer base. We expect to announce these relationships in the coming months."
About Quepasa Corporation Quepasa Corporation /quotes/comstock/11k!qpsa (QPSA 3.91, -0.19, -4.63%) , headquartered in West Palm Beach, FL with offices in Los Angeles, CA, Scottsdale, AZ, Miami, FL, and Hermosillo, MX, owns Quepasa.com (www.Quepasa.com), one of the world's largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.
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