Wednesday, June 30, 2010

Privacy Concerns Fail to Slow Social Activity

Facebook, which stirred consumer privacy worries in spring 2010 with its rollout of new opt-out initiatives, has not experienced an exodus of users, leaving many industry watchdogs wondering whether web users really do care about online security.

According to a May 2010 study by privacy researcher the Ponemon Institute sponsored by identity theft prevention service, more than three-quarters of US social media users have at least some concern about their privacy and security while using social media, including 28% who say their concerns are serious.

About a quarter of social media users are worried about identity theft on the sites, according to the study, compared with 54% who thought their information might be stolen while banking online and 42% while shopping online. When asked about the consequences they attribute to their own use of nonsecure social sites, the greatest number of respondents cited an increase in the frequency of online ads they see.

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