Thursday, June 17, 2010

Mobile Social Networking Drives Rising App Usage

As smartphone usage grows, users are also becoming more sophisticated and using apps at a higher rate. According to comScore’s MobiLens study, the total number of mobile app users in the US increased by 28% from April 2009 to April 2010.

Several app categories saw usage grow much faster. Social networking apps grew their user base by 240% during the period, to more than 14.5 million mobile users. Other categories boasted even more users, including weather apps at more than 18 million and maps at about 16.8 million.

Social networking was also the fastest-growing mobile content category when it came to browser access, with nearly 30 million mobile users visiting the sites through mobile browsers.

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