Monday, June 28, 2010
How to Get the Social-Media Generation Behind Your Cause
But that can also be where it begins, if marketers use social-media tools widely to get young adults more heavily involved in their cause-marketing efforts. For this demographic, sharing information about causes and social issues they feel passionate about is the first step to getting involved in a more concrete way, such as donating money or time, according to a study by ad agency TBWA/Chiat/Day.
"Young adults are changing activism, redefining it," said Eliza Esquivel, planning director of TBWA and author of the study. "Knowing and talking about social issues to them is now considered a form of activism."
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