Online retailers are taking to social media in a big way. They tend to be some of the biggest beneficiaries of social network users who friend or follow corporate pages. More than nine in 10 are planning a Facebook presence by the end of 2010. And some, such as Levi’s, have adopted Facebook’s new “like” button on individual item pages to help socialize shopping even further.
That could prove a good idea, as research from comScore shows that visitors to Facebook and Twitter spend more money on the Web than Internet users. On average, Web users purchased less than $50 worth of goods online in Q1 2010.
On Facebook, the visitors who spend the most time on the site also spend the most dollars on online shopping, with an average of $67 in spending for the top 20% of visitors.
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