Tuesday, June 22, 2010

The Future of Social/E-Mail Integration

Combining the forces of social media with e-mail marketing has been under way for some time, with savvy marketers using the two channels to complement each other rather than compete. As companies gain experience in the area, their choice of tactics may change.


A survey of small businesses by e-mail marketing company AWeber found the most common tactics implemented last year were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Fewer than four in 10 small businesses were engaging in those activities, and only about one-quarter had e-mail sign-up forms on their social profiles or links within e-mail messages to follow them on social sites.


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