Friday, June 25, 2010

Chipotle Mexican Grill Wants Your Spam

No, it's not some kind of masochistic thing.


It's a clever social media- and Web advertising-driven campaign designed to generate donations for a nonprofit encouraging healthier, locally sourced school meals, while simultaneously reinforcing Chipotle Mexican Grill's message that fast food needn't be "junk" food.


The QSR's "No Junk" campaign, launching June 25, is asking people to forward their own junk emails to the chain (at nojunk@chipotlejunk.com).


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