Tuesday, June 1, 2010
Are Baby Boomers The Unicorn In Social Media?
The first, and not surprising, finding is that when it comes to social media, older boomers behave more like seniors (the cohort known as "Ikes" or the Silent Generation) and younger boomers behave more like the Gen-X cohort.
The biggest takeaway may be the last line of this chart. Fifty percent of seniors are not participating on any social network, while 47% of older boomers and 45% of younger boomers are not. So while half of older consumers may have no interest in social media, the numbers who are "reachable" is still in the 35-40 million range.
Read full article
How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results...
So what are the key trends that social media marketers need to look out for in 2016? While we all expect certain platforms to introduce...
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and...
Mobile advertising grew substantially during 2015, and will likely be the driving force in ad growth in the future. It seems that Faceboo...
How important is customer service via social media? According to J.D. Power, 67% of consumers have used a company’s social media channe...
New data reveals when and why football fans tune in to YouTube for football content. Find out the best ways your brand can connect with f...
Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMark...
Have you heard about the changes to Google+? Want to know how the redesign affects you? To help marketers understand what to expect, ...
Following the devastating shooting at the convention building at the Inland Regional Center in San Bernardino, CA, several celebrities ha...
Lejuan James might have a million and a half followers on Facebook and just shy of a million on Instagram, but for the social entertainer...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo