Tuesday, June 1, 2010
Are Baby Boomers The Unicorn In Social Media?
The first, and not surprising, finding is that when it comes to social media, older boomers behave more like seniors (the cohort known as "Ikes" or the Silent Generation) and younger boomers behave more like the Gen-X cohort.
The biggest takeaway may be the last line of this chart. Fifty percent of seniors are not participating on any social network, while 47% of older boomers and 45% of younger boomers are not. So while half of older consumers may have no interest in social media, the numbers who are "reachable" is still in the 35-40 million range.
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