Wednesday, May 19, 2010

Texas Power Company Launches Facebook Game for Local Hispanic Consumers

First Choice Power is a Texas electric provider combining social media and Spanish-language marketing in its inaugural Facebook game, the Energía Goleadora Fan Contest.

The Facebook game teaches players ways to save energy, in English or Spanish, and was launched in conjunction with several other Hispanic-oriented businesses, including the Univisón TV network, the Famsa appliance store and soccer team FC Dallas. The person with the highest score in the game — who’s also a Texas resident in First Choice’s service area — wins the grand prize trip to Miami to see an Univisión awards show.

First Choice’s Facebook Page launched in March, followed by the game in April. So far more than 100 people have played, the company tells us. The game is also being promoted in a mini-reality show on Univisión featuring four families who try to save energy. The idea is to market to the 40% of First Choice’s customer base that is Hispanic and bilingual, Andrés Reyes, director of Hispanic marketing tells us.

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