Wednesday, May 5, 2010

A Personal Branding Checklist for Twitter

You have a Twitter profile that strengthens your personal brand. And your bio and background image exude your core values and align with your career goals. You’re growing your Twitter network – but how do you turn followers into evangelists for your personal brand?

One of the documents we pass around the office is our Twitter Engagement Checklist. It’s a set of actions that ensures our management team and interns are effectively engaging with relevant people on Twitter, growing their personal networks and building brand awareness. You may benefit from the streamlined process we’ve come to rely on. I’d like to share it with you.

Why a checklist?

Twitter is a global networking party, and you should approach it like one – with a goal and a strategy. Your overarching strategy should be to give before you even think about receiving. People are not interested in what you ate for lunch. They are interested in tweets that yield a positive impact on their day. Here’s how we do it at @brandyourself.

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