Thursday, May 13, 2010

Needs of Latinas Not Being Met on Social Nets

Social networks represent a huge opportunity for marketers trying to reach Latina women. In fact, 38% of Hispanic women in the U.S. feel that these networks lack content created especially for their unique interests, according to a new study by research firm Sophia Mind.

The study, titled "The Use of Social Networks by Latin Women," is based on interviews with 3,300 Latinas in the U.S., Brazil, Argentina and Mexico, ages 18-60. The research found that Hispanic women in the U.S. are one of the fastest-growing online demographics.

"Brands are understandably eager to reach Latina women and our research shows the best way for marketers to connect with them is through social networks," said Andiara Petterle, CEO of Bolsa de Mulher, the parent company of Sophia Mind.

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