Wednesday, May 12, 2010

Hispanic PR Census Results Shows Marketing Pros Feel PR Best Suited to Lead Social Media and More Than 76% Have Worked on Hispanic Social Media Campaign in the Last Year

DALLAS, May 12 /PRNewswire-USNewswire/ -- The results of the four-month long Hispanic PR Census, an initiative that garnered responses to eight questions from more than 319 marketing professionals who work in Latino PR and/or social media, show a large percentage feel PR or other fields are better suited to lead social media initiatives in comparison to advertising. A surprising 76% also said that they have worked on a Hispanic social media-related campaign in the past year.

"Even if you argued that the Hispanic PR Census skewed to attract responses from professionals in PR and social media it is interesting to note how strongly these same professionals feel that social media is best suited for PR and not advertising," said Manny Ruiz, Hispanic PR Blog publisher and the organizer of the Hispanic PR & Social Media Conference in Dallas where the results were released. Only seven percent of the respondents said social media belonged in the field of advertising versus 47% for PR, 15% for digital agencies, 21% for a stand-alone social media field and even 10% for none of the above.

Other highlights from the survey sponsored by RL Public Relations in partnership with the Hispanic Public Relations Association and the Hispanic PR Blog include:

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