Tuesday, May 4, 2010

For Veteran Social Marketers, Twitter Is Tops

As more marketers enter the social space and others gain the knowledge that comes with experience, techniques and concerns about social marketing are changing, according to the “2010 Social Media Marketing Industry Report” from Social Media Examiner. While a year ago marketers were most interested in learning about tactics, now ROI takes center stage.

The top social tools are changing as well. Among all marketers surveyed in January 2010, Twitter barely edged out Facebook as the social tool used most. These sites have gained in importance as blogs have moved down the ladder. But among those most experienced in using social media, habits were different.

Fully 96% of marketers with years of social media experience were using Twitter, while 91% used Facebook and 89% LinkedIn. Marketers with some social media experience were also big on Twitter (92%), followed by Facebook (88%) and LinkedIn (76%). The biggest difference between the two groups was in usage of social video marketing, such as through YouTube. Nearly two-thirds of the most experienced respondents said they used the technique, compared with only 42% of marketers who had several months of experience with social media.

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