Saturday, May 8, 2010

Facebook to Add Location This Month, Integrate Brands Later

NEW YORK (AdAge.com) -- Facebook will start allowing users to share their location in status updates, a move that extends the world's largest social network into the physical world, as soon as late May.


The feature will allow Facebook's users, who number nearly a half billion, to automatically share their location along with what they're doing. Marketers, which have taken a keen interest in both Facebook and geo-targeted marketing, will be integrated into the system sometime after.


Ad Age reported Thursday that McDonald's will allow users to share their location when they update their status at the chain's restaurants. People familiar with the project believed McDonald's would be among the first marketers to use the platform, and that McDonald's would be part of the consumer launch. The chain and digital agency Tribal DDB Chicago declined to discuss its plans.


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