Friday, May 21, 2010

Everything You Need to Know About Social Media You Should Have Learned in Pre-school

When you take away the high-tech veneer – the fancy apps etc.,- and the various forms of Social Media are appraised for what they really are, things get pretty easy. Social media are simply new communications tools and as such, the same basic principles for effective human communication apply and anyone can learn them. In fact, everything you need to know to use Facebook, Twitter and the like you should have learned in Pre-School. But in case you didn’t, here is a refresher:

1. If you don’t have anything nice to say, don’t say anything at all. Never put anything in digital form (email, wall post, tweet, whatever) that you are not comfortable sharing with the whole world for eternity. Once you put something in digital form, it can potentially reach every person on earth until the end of time. They don’t call it viral for nothing. You have no control over the reach of your postings, so keep control over your content

Never be negative. Ever. No complaining. No kvetching about anyone. Negative comments when written on a screen, come off as petty and mean, much more so than is generally intended. In the words of my mother, if you don’t have anything nice to say, don’t say anything at all.

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