Friday, May 14, 2010
Culture + Technology Usage = The Perfect Storm
I chose a rhetorical question for the title of the presentation because most of us know that being social is hardwired into Hispanic culture. Being at the conference with a couple hundred Hispanics really brought this point to life. The atmosphere was friendly, fun and-well-social.
In addition to being highly social, Hispanics consume a ton of media. I came across statistics that indicate that Hispanics teens spend 13 hours per day with media, more than any other ethnic group.
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