Friday, May 14, 2010

Culture + Technology Usage = The Perfect Storm

As a follow-up to my previous post, I wanted share the highlights of my recent presentation, "Are Hispanics Really More Social?" and also some great insights that I picked up at this week's Hispanic PR and social media conference in Dallas.

I chose a rhetorical question for the title of the presentation because most of us know that being social is hardwired into Hispanic culture. Being at the conference with a couple hundred Hispanics really brought this point to life. The atmosphere was friendly, fun and-well-social.

In addition to being highly social, Hispanics consume a ton of media. I came across statistics that indicate that Hispanics teens spend 13 hours per day with media, more than any other ethnic group.

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