Thursday, May 27, 2010

Already Active on Web, Online Hispanic Population Poised for Growth

Though Hispanic households have the lowest rate of Internet penetration in the US, the Internet is quickly becoming a mainstream medium for the group.

In 2014, eMarketer expects that 70% of the Hispanic population will be online, up from almost 60% in 2010. Thanks to a robust rate of growth within this general population, the online population will grow by nearly 10 million people between 2010 and 2014, to 39.2 million. As the results of the 2010 census are made public in early 2011, those figures may increase even more.

“This online population is young and thriving,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report “Hispanics Online: Demographics and Media Usage.” “They frequently use social media, message boards and sports sites.”

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