Friday, April 23, 2010

Will Social Strategizing Bring ROI?

A majority of US marketing professionals claim social media is now “invaluable” to their business, according to April 2010 research from online marketing firm R2integrated.

While relatively few marketers reported social was pointless and overhyped or too complicated to deal with, most are still not increasing revenues or otherwise profiting from their social efforts.

Although one-half of respondents said they had a social strategy in place—considered critical for success in the social space—only 35% thought they were making money.

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