Friday, April 16, 2010

Social Media Use Becomes Pervasive

New research shows that social media use has become a regular habit for three quarters of the online population.


In a survey of 1,700 U.S. Internet users, Nielsen Online found that 73 percent engaged in social media at least once per week. Engagement was defined as reading a blog, visiting a social network or reading (and/or commenting on) a message board. The research pegs the total U.S. social media audience at 127 million.


The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU's iVillage, found that Facebook is becoming a major attraction for a broad swathe of the population, rivaling the reach of traditional media channels. Of the online population, 47 percent visit Facebook daily, according to Nielsen, nearly rivaling the 55 percent that watch TV. Facebook daily use easily beats out other traditional media like radio (37 percent) and newspapers (22 percent).


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