Monday, April 19, 2010

Small Biz Lead Gen Surges with Social

Inbound online marketing platform HubSpot reports that not only can inbound marketing bring leads for less money but it can also double average monthly leads for small and medium-sized businesses. Creating a community of followers through Twitter and a regularly updated stream of content on a blog builds engagement, boosts the company’s presence on Google and ultimately bring in more potential customers.


Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.


Twitter reach was critical to increased lead generation. Companies with 100 to 500 followers generated 146% more median monthly leads than those with 21 to 100 followers. Beyond the 500-follower mark, though, there was no further gain.


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