LatinVision Media News
Friday, April 30, 2010
Report: Social Media Impacting B-to-B Buying Process
The study, released earlier this month, was underwritten by Genius.com, a marketing automation services company.
According to the study, which collected responses from more than 100 b-to-b solutions buyers, 78 percent of respondents who were involved in a purchase in the last 12 months said the process did not follow a "traditional path." Instead, buyers are closely monitoring what other adopters in their markets are doing. Almost 60 percent of respondents said they engaged with peers who had already "addressed the challenge and learned more."
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