Monday, April 26, 2010
Millennials Big on Blogs
Research from BlogHer and iVillage, co-sponsored by Ketchum and The Nielsen Company, shows they are the most likely group to take advantage of those abilities through blogging.
In blog readership, millennials only slightly edge out members of Generations X and Y for the top spot. But when it comes to writing blogs, Internet users ages 18 to 25 dominate, making up about two-fifths of all blog writers surveyed. Older users were more likely to be blog readers while not blogging themselves.
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