Monday, April 26, 2010

Millennials Big on Blogs

The generation of young adults known as millennials is often described as the first group to have come of age in a highly Internet-connected world. They expect to be able to use the Web and other technology to communicate with and learn about the world.

Research from BlogHer and iVillage, co-sponsored by Ketchum and The Nielsen Company, shows they are the most likely group to take advantage of those abilities through blogging.

In blog readership, millennials only slightly edge out members of Generations X and Y for the top spot. But when it comes to writing blogs, Internet users ages 18 to 25 dominate, making up about two-fifths of all blog writers surveyed. Older users were more likely to be blog readers while not blogging themselves.

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