Wednesday, April 28, 2010
Marketing In The Moment
When I speak of marketers needing to be "in the moment," I am not referring specifically to real-time search, social, or the real-time Web. This refers to becoming fully connected to your audience -- directly and indirectly -- and even more so, also being present and engaging with your audience in a meaningful way.
While brands are becoming increasingly connected, the aspect of being present and acting "in the moment" most often falls by the wayside. As it stands, most major brands spend two to five years in redesigning their static website; they view social media in a campaign-based, start-and-stop manner, and they are getting swung around by their tails by various networks.
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