Tuesday, April 27, 2010

Major National Marketing Associations Announce Creation of the Official 2010 U.S. Hispanic Social Media Guide

The Hispanic Public Relations Association (HPRA), and the Word of Mouth Marketing Association (WOMMA) are teaming with the Hispanic PR Blog to create and distribute the guide free to social media marketers nationwide.
 
MIAMI, April 27 /PRNewswire-USNewswire/ -- The official 2010 U.S. Hispanic Social Media Guide will be published and distributed free in late May by the Hispanic PR Blog in partnership with the Hispanic Public Relations Association (HPRA) and the Word of Mouth Marketing Association (WOMMA). The guide will be made available a couple weeks following the conclusion of the Hispanic PR & Social Media Marketing Conference, May 10-12.


"This comprehensive guide will feature key highlights from the conference as well as other pertinent stories and facts not currently available anywhere else," said U.S. Hispanic Social Media Guide and Hispanic PR Blog Publisher Manny Ruiz. "The guide, like the conference, will be one of many tools that the Hispanic PR Blog and our industry organization partners use to equip marketers on how to best harness the power of Hispanic social media. We're delighted to once again raise the bar on Hispanic social media."


The guide will automatically be emailed to all attendees of the Hispanic PR & Social Media Marketing Conference along with exclusive audio from two of the conference's key social media sessions. It will be made available free to anyone else simply by subscribing to the free daily e-newsletter Hispanicize, the soon to be launched daily newsletter of the Hispanic PR Blog. To get on the list of free guide recipients complete the quick form at http://www.hispanicprblog.com/hispanicize./


For more information on the Hispanic PR & Social Media Marketing Conference, visit http://www.hispanicprconference.com/. You also may subscribe to conference-related "Tweets"; the Twitter hash-tag for the conference is #HPRConf. Follow us on Facebook via Hispanic PR/Social Media.


About the Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.


About the Word of Mouth Marketing Association (WOMMA)
WOMMA, http://womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated, social media platforms and marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers, identifying meaningful measurement standards and defining "best practices" for the industry./


About the Hispanic PR Blog
Founded by multicultural public relations veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog is the Hispanic market industry's top source for news and views focused on Hispanic public relations and social media marketing. The blog and its accompanying daily newsletter, Hispanicize, feature columns, stories, white papers, job postings, calendar events and more. Hispanic Media Trainers, LLC, is the parent company of the Hispanic Public Relations & Social Marketing Conference.


Source: Hispanic Public Relations Association

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