Monday, April 5, 2010

Longtime Twitter Users Most Vocal

As growth in US traffic to began to flatten toward the end of 2009, the service’s staying power was questioned. Had new users migrated to third-party platforms and mobile usage, or had they simply tired of sending 140-character bursts of information?

Research from social media analytics firm Sysomos supports Twitter’s stickiness. The company examined more than 1 billion tweets over a four-month period and found that 41.6% of the tweet volume in March 2010 came from users who had joined Twitter at least nine months prior.

As recently as December 2009, these percentages were substantially different, with 26% of tweets coming from nine-month veterans and the largest single percentage, 28.9%, coming from users who had joined six to nine months prior.

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