Monday, April 12, 2010

Is This Group Really More Social?

When my friend Manny Ruiz asked me to speak about Hispanics and social media at the first annual Hispanic PR and Social Media Conference in Dallas coming up on May 11, I thought I would address a question that is on the minds of many marketers today: Are Hispanics really more social?

Getting to the bottom of this question is critical because there seems to be a disconnect among Hispanic marketers when it comes to social media. On one hand, there are countless studies indicating that Hispanics are extremely engaged with social media. On the other hand, few marketers are proactively leveraging social media to reach online Hispanics.

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