Tuesday, April 6, 2010
Generation Y says “Yes” to the Convergence of Email and Social Media
The reports also provide some interesting insights about Millennials and how they adapt to the changing media environment and their relationship with social media and e-mail marketing.
Marketers sometimes wrongly assume that the new generation is just all about new technologies, tools and channels when targeting digital natives. As you can see from the table below, Generation Y is not that different from others, but due to the natural multitasking skill they just embrace more means of communications than the generations before.
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