Friday, April 9, 2010

Click Fraud In Social Networks Eases, But Rises To Highs Overall

Click fraud has become less of a burden for companies that advertise in social networks, but overall the problem reached record highs in the first quarter of 2010, according to two separate reports released Thursday.


The first study from Click Forensics, examining ad campaigns running in social networks, found a click-fraud rate of 11.5% in Q1 2010. Overall industry click fraud rates rose to 17.4%, the company says.


A study of hundreds of online campaigns from a cross-section of advertisers and third-party ad networks showed traffic from social networking sites, including MySpace, Facebook, Twitter, and LinkedIn, to have an average 11.5% overall click-fraud rate, significantly lower than the 17.4% industry average. That industry average rose from 15.3% in Q4 2009 and 13.8% rate in Q1 2009.


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