Friday, March 12, 2010

Would you choose social media or engaged employees?

“If you had to choose social media* or 100% engaged employees for your brand, which would you choose?”


I recently asked that on Twitter and the responses were pretty interesting. The question forces a choice, which many of the people who responded had a hard time making. One person even called it down-right ’silly.’ Generally, people wanted both - engaged employees who use social media. Fair enough, but not a singular answer the question begs.


If you’re having a hard time with the answer, this might be a good gut-check.


You see, the answer gets at a deeper question - what is the most valuable asset that your business has?


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