Monday, March 1, 2010
Small Biz Doubles Social Media Adoption
The most common usage of social media among small business was a company page on a social networking site, followed by posting status updates.
Small businesses’ expectations of social media seem roughly to be in line with their experiences, although they are not quite as successful as they had hoped. Respondents’ top accomplishments were customer acquisition and placing their own businesses within the market, but did not meet expectations fully. Social media’s capabilities for staying engaged with consumers and collaborating with other businesses, however, were more in line with businesses’ expectations.
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