Tuesday, March 16, 2010
NETSTAIRS(R) Releases First Generation iSocial TV
Wikipedia.org defines Social TV as "Social television (also social interactive television) is a general term for technology that supports communication and interaction in the context of watching television, or related to TV content. It also includes the study of television-related social behavior. Social television systems can for example integrate voice communication, text chat, presence and context awareness, TV recommendations, ratings, or video-conferencing with the TV set. Social television is an active area of research and development."
"As a pioneer, NetStairs is pleased to lead the market with its latest innovation in Social TV technology. iSocial TV is an ideal add on for TV broadcasters, producers, program managers, syndicated TV shows, sporting events and other live episodes.", said Ahmad Moradi, CEO of NetStairs.com, Inc. "TV affiliates who wish to extend their digital media presence into real time integrated video, voice communication, text chat, and more while maintaining control by their program managers could easily adapt NetStairs' iSocial TV seamlessly. Founded on simplicity, security and respecting viewers privacy with no plug-ins or alteration to user's settings without their consent, iSocial TV goes beyond today's social networking experience. With an increase of the "average length of stay" offered to advertisers, brands may now enjoy a greater level of presence versus CPM methodologies (documented by Nielsen/NetRatings).
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