Monday, March 15, 2010

Marketers Miss Hispanics on Social Sites

The majority of US companies recognize that Hispanics, who make up about 15% of the country’s population, will have an effect on industry trends in the next five years. But few are marketing directly to them, according to the “2010 Hispanic Marketing Trends Survey” from OrcĂ­.

Still fewer are marketing to them on social networking sites: 78% of US companies said they had not used any social media to engage Hispanics. Those marketers that had done so primarily used Facebook and Twitter.

“Hispanics are tech-savvy, young trendsetters with incredible spending power,” said Hector Orci, co-founder and chairman of the agency, in a statement. Nearly four in five socialize online, the study found.

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