Monday, March 15, 2010
Marketers Miss Hispanics on Social Sites
Still fewer are marketing to them on social networking sites: 78% of US companies said they had not used any social media to engage Hispanics. Those marketers that had done so primarily used Facebook and Twitter.
“Hispanics are tech-savvy, young trendsetters with incredible spending power,” said Hector Orci, co-founder and chairman of the agency, in a statement. Nearly four in five socialize online, the study found.
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