Tuesday, March 30, 2010
Leading Edge Multicultural Social Media Monitoring Tool launched in the U.S.
SMX Echo is a Multicultural Market Intelligence Solution that scans for relevant results and automatically analyzes sentiment in English, Spanish and Portuguese and has been named " a tool of choice -- especially when it comes to multicultural marketing and public relations campaigns" by the Huffington Post.
“I have evaluated many well-known social media monitoring tools available and what impressed me the most about SMX Echo was its ability to sort through results and bring in the relevant ones without my team’s constant intervention,” said Claudia Goffan, CEO of Target Latino. “One of the finest examples of these incredible results was the use of SMX Echo by the PAN, a political party in Mexico, whose acronym means bread in Spanish and could have brought in an unbelievable amount of non-relevant results with any other tool. Not with SMX Echo.”
Read full article
How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results...
A few years ago, social media was a new and unchartered territory. However, when platforms like LinkedIn, Twitter and Facebook gained a...
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and...
Mobile advertising grew substantially during 2015, and will likely be the driving force in ad growth in the future. It seems that Faceboo...
So what are the key trends that social media marketers need to look out for in 2016? While we all expect certain platforms to introduce...
Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMark...
Have you heard about the changes to Google+? Want to know how the redesign affects you? To help marketers understand what to expect, ...
Following the devastating shooting at the convention building at the Inland Regional Center in San Bernardino, CA, several celebrities ha...
How important is customer service via social media? According to J.D. Power, 67% of consumers have used a company’s social media channe...
New data reveals when and why football fans tune in to YouTube for football content. Find out the best ways your brand can connect with f...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo