Tuesday, March 30, 2010

Leading Edge Multicultural Social Media Monitoring Tool launched in the U.S.

(I-Newswire) March 29, 2010 - Target Latino, a multicultural and Latino consumer specialist marketing firm, has introduced a Multicultural Social Media Monitoring tool, SMX Echo, in the United States.

SMX Echo is a Multicultural Market Intelligence Solution that scans for relevant results and automatically analyzes sentiment in English, Spanish and Portuguese and has been named " a tool of choice -- especially when it comes to multicultural marketing and public relations campaigns" by the Huffington Post.

“I have evaluated many well-known social media monitoring tools available and what impressed me the most about SMX Echo was its ability to sort through results and bring in the relevant ones without my team’s constant intervention,” said Claudia Goffan, CEO of Target Latino. “One of the finest examples of these incredible results was the use of SMX Echo by the PAN, a political party in Mexico, whose acronym means bread in Spanish and could have brought in an unbelievable amount of non-relevant results with any other tool. Not with SMX Echo.”

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