Wednesday, March 3, 2010
How Small Business Is Using Social Media
The data comes straight from the university’s third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.
The study concludes that one nearly one in five small business owners are integrating social media into their business processes — Facebook() and LinkedIn() were the most popular sites. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.
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