Thursday, March 18, 2010

Hispanic Nets Test Social-Media Waters

On the night of Feb. 28, one day after a powerful earthquake hit Chile, Univision news anchor Jorge Ramos was sitting on a plane in Miami about to embark on an eight-hour flight to the South American country.


Finding a flight had not been easy -- the airport in Santiago had been shut down and most communications were cut off. Ramos and his crew first landed in the northern city of Antofagasta, where they had to clear customs, and then continued to the capital, where they finally arrived in the early hours of March 1.


A relative newcomer to the social-media community [he joined Feb. 5], Ramos is only the latest in a string of Hispanic media personalities, journalists -- and even TV characters -- signing up on Twitter, now considered one of the top five social-media sites among U.S. Hispanics, with 1.9 million users in January, per Comscore Media Metrix. The No. 1 social media site is Facebook, which has surpassed MySpace and now counts with 10.5 million U.S. Hispanics, also per Comscore.


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