Monday, March 29, 2010
Flowers Communications Group enhances social media presence
The launch of BLOOM comes at a time when multicultural audiences are becoming more social media savvy and engaging online through networking sites, search engines and other mobile and interactive technology more frequently. According to a recent Pew study, African Americans are more likely than any racial or gender group to use Twitter or another status update service. Likewise, research conducted by AOL Latino shows that Hispanic consumers continue to be the fastest growing segment in the Internet, outpacing the general market by double the frequency.
“Our goal as a company is to continue to employ strategies and resources that benefit our client partners and contribute to best practices within our industry, so the launch of BLOOM is a logical and timely next step for FCG,” says Michelle Flowers Welch, president and CEO.
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