Monday, March 29, 2010

Flowers Communications Group enhances social media presence

Flowers Communications Group (FCG) recently launched its new weekly blog, BLOOM ( to contribute thought leadership and best practices to the constantly evolving social media landscape, particularly as it relates to multicultural communications and consumers within ethnic segments. Building upon social media work FCG already is doing on behalf of its client partners, BLOOM will provide a new space for the agency to share resources and information, insight on key moments in time, and spark discussion on hot topics, breaking news and other issues of the day, from a public relations perspective.

The launch of BLOOM comes at a time when multicultural audiences are becoming more social media savvy and engaging online through networking sites, search engines and other mobile and interactive technology more frequently. According to a recent Pew study, African Americans are more likely than any racial or gender group to use Twitter or another status update service. Likewise, research conducted by AOL Latino shows that Hispanic consumers continue to be the fastest growing segment in the Internet, outpacing the general market by double the frequency.

“Our goal as a company is to continue to employ strategies and resources that benefit our client partners and contribute to best practices within our industry, so the launch of BLOOM is a logical and timely next step for FCG,” says Michelle Flowers Welch, president and CEO.

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