Friday, March 5, 2010
Despite Growing Social Media Activity, U.S. Latinos Ignored by Big Brands
Orci pointed to the Spanish-language capabilities of Facebook, Twitter, and MySpace as potential messaging opportunities gone amiss. From his work for companies like Honda and Jack in the Box, he suggested that developing dialogue between a brand and Latinos on social sites is an excellent means to capturing some of the demo's market share.
"What we have found is Latinos are extremely social," Orci said. "So they are very eager to communicate with whoever wants to communicate with them."
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