Wednesday, March 24, 2010
4 Simple Steps to Setting Up a Social Media Department
Question: How do I set up a social media department for my company and what is the typical org structure (with roles & responsibilities)?
Let me start off by saying, there is no typical organization structure for a social media team or department, since companies set up their internal org structure based on business needs. Ideally, you want to plan out and budget for resources in advance so you’re not struggling to scale your social media activities. However, the reality at many medium to large-size companies is that social media is often initiated within one specific functional group like customer service or PR and the resources are not fully dedicated to social media but over time, these are shifted over from traditional investments and/or added as needed.
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