Wednesday, February 10, 2010

Why You Need a Strategy for Social Media

Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary.

“The low cost of social media can lull marketers into improvising solutions,” said Paul Verna, eMarketer senior analyst and author of the Insight Brief “Five Reasons Why Marketers Need to Have a Social Media Strategy.”

“But taking account of the time spent debating, formulating, managing and executing social media campaigns—not to mention creating content—makes it clear that money is at stake and a well-thought-out plan is needed,” Mr. Verna said.

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