Friday, February 12, 2010

What Is the Future of Social Media?

In the few short years that social media has been a marketing vehicle, it has already had an enormous effect on the way companies do business. In the coming years there will be even more changes, as social media marketing extends from the marketing department to nearly every aspect of a company’s business.


In the Insight Brief “The Future of Social Media Marketing,” eMarketer senior analyst Debra Aho Williamson outlines several trends to watch in the coming years.


“Advertising—which some might say has already failed as a business model for social media companies—will not be the primary revenue driver,” said Ms. Williamson.


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