Friday, February 5, 2010

Study: Spending On Email, Social And Search Rising

Email service provider ExactTarget released a study this week showing marketers plan to boost spending in email, social media and other non-traditional outreach channels this year. Advisory firm Econsultancy conducted the research along with the Indianapolis-based ESP.

The study of 1,000-plus marketers shows 54% of marketers said they will boost budgets for email marketing, and about 66% in social media (even though about 80% of those acknowledged the difficulty in tracking ROI in the medium).

Delving deeper in social media, the research showed the medium is the "fastest growing digital marketing channel." That includes venues from Facebook pages to blogs.

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