Monday, February 8, 2010
Social Media Marketing Best Practices
Social media is no longer a trend for marketers; it is a reality. eMarketer forecasts that social network ad spending will reach $2.5 billion worldwide in 2010 and $1.3 billion in the US. About 64% of US Internet users will interact with user-generated content this year, and 26 million US adults will use Twitter at least monthly. Mobile social networks will reach 223 million people around the world.
Already, more than one-half of marketers are engaging in some social media activity, according to survey data from a number of researchers.
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