Monday, February 8, 2010

Social Media Marketing Best Practices

Every day, businesses want—and need—to know more about social media marketing. They want to know how to do it, how to measure it, how to manage it and where it’s going. This week, eMarketer is publishing a new series of Insight Briefs that answer the key questions that businesses have about social media marketing.

Social media is no longer a trend for marketers; it is a reality. eMarketer forecasts that social network ad spending will reach $2.5 billion worldwide in 2010 and $1.3 billion in the US. About 64% of US Internet users will interact with user-generated content this year, and 26 million US adults will use Twitter at least monthly. Mobile social networks will reach 223 million people around the world.

Already, more than one-half of marketers are engaging in some social media activity, according to survey data from a number of researchers.

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