Monday, February 15, 2010
Olympic sponsors reach out through YouTube, Facebook, Twitter
Sponsors have a new name for the Vancouver Olympics: the Social Games.
More consumer eyeballs will be on computer and mobile phone screens during the Winter Olympics than on TV screens. Coca-Cola says that while 100 million saw its Super Bowl ads air once, online interactions with the ads now number more than 500 million. The Olympics will be no different.
Sponsors have spent months creating strategies aimed at nudging folks to mingle with their brands online and share virtual goodies with friends.
"Virtual goods and currency are becoming enormous," says Rebecca Lieb, vice president at Econsultancy. But, she cautions, "It needs to be relative to the Olympic Games and your brand."
Read full article
How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results...
So what are the key trends that social media marketers need to look out for in 2016? While we all expect certain platforms to introduce...
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and...
In a survey by Yahoo! News, 5,188 registered voters weighed in with their thoughts on how social media impacts our perspectives on politi...
Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMark...
Have you heard about the changes to Google+? Want to know how the redesign affects you? To help marketers understand what to expect, ...
Following the devastating shooting at the convention building at the Inland Regional Center in San Bernardino, CA, several celebrities ha...
How important is customer service via social media? According to J.D. Power, 67% of consumers have used a company’s social media channe...
New data reveals when and why football fans tune in to YouTube for football content. Find out the best ways your brand can connect with f...
SAN FRANCISCO — Facebook now has 3 million advertisers, the majority of which are small businesses. "Our mission is to connect the...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo